To Promote Sales by creating awareness to consumers about the availability of various products and services.
To Introduce the Products or Services in the market by creating proper awareness about the uses/benefits of the new products or services and its availability in the market.
To Expand the Martket by increasing the demand for existing products and services and incresing the coverage of the product from local to regional level.
To Ensure Survival in the Market : Advertising helps the manufacturer to survive in the market in competition with other manufacturers by informing and educating the consumers about his products, its uses, benefits and its superiority over th eproducts of his competitors.
Easy Sales : Advertising helps in providing information to the consumers regarding various products and services. This makes the job of the salesman easier since he does not have to spend much time in explaining the features, functions etc., of the products and services to the consumers.
More Orders : Due to esy and quick sales, the salesman is able to book more orders since he doesn't have to spend much time in explaining the features, uses and benefits of the products to the consumers.
Better Treatment from Consumers : Salesman of reputed comapnies invariably get better treatment from their consumers in comparison to salesman who sell unbranded products.
Helps in Clearing the Doubts : The salesman or owner can immediately clear all the doubts and misunderstanding in the minds of the consumers regarding the information provided by advertising about various products and services.
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